Consistent messaging

Consistent messaging

  • Radio, or “hearing a respected voice” carries credibility in the message

  • Video is a “believable” and high-impact medium

  • Radio is ”real” and “real-time”

  • Centralised managed communications

  • Face-to-face message delivery can lead to inconsistent messaging (e.g. Store visits – no individual conveys the same message in exactly the same manner, twice)

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