Consistent messaging

Error message

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  • Deprecated function: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in include_once() (line 1387 of /usr/www/users/airmed/includes/bootstrap.inc).
  • Deprecated function: Unparenthesized `a ? b : c ? d : e` is deprecated. Use either `(a ? b : c) ? d : e` or `a ? b : (c ? d : e)` in include_once() (line 1387 of /usr/www/users/airmed/includes/bootstrap.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6656 of /usr/www/users/airmed/includes/common.inc).
  • Deprecated function: implode(): Passing glue string after array is deprecated. Swap the parameters in drupal_get_feeds() (line 394 of /usr/www/users/airmed/includes/common.inc).

Consistent messaging

  • Radio, or “hearing a respected voice” carries credibility in the message

  • Video is a “believable” and high-impact medium

  • Radio is ”real” and “real-time”

  • Centralised managed communications

  • Face-to-face message delivery can lead to inconsistent messaging (e.g. Store visits – no individual conveys the same message in exactly the same manner, twice)

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