Training & Communications


AirMedia provides live digital communications delivering an immediate message and ensuring content is not diluted through the traditional corporate communications channels. We provide a solution that incorporate standard as well as crisis communications platforms that reach your staff immediately.

With live digital radio and TV broadcasts the traditional communications chain is flattened because the message is immediate and nothing is lost via the communications chain.  The dilution of a message’s content that traditionally travels through layers of management and staff is avoided by this direct channel of communication.

Live and pre-recorded programming can be broadcasted from AirMedia’s centrally located and managed studio and it can handle urgent and / or time sensitive executive communications.  A selection for the following types of communications can be delivered through the AirMedia broadcasting network:

  • Executive talking to all personnel at all sites, at the same time.
  • Crisis communications
  • High-level strategy sharing
  • Year-end message
  • New direction such as new store type launches
  • Quarterly review and general motivational talks
  • Significant change in merchandising mix
  • General news typically communicated through a newsletter
  • Staff awards
  • Year-end messages
  • Brand awareness
  • Press releases
  • Product launches
  • New store openings
  • Sales conferences


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  • Utilising existing TV / radio delivery network

  • All divisions can convey their message and share costs

  • Minimise new network capital costs

  • Reduced production and distribution costs of paper displays

  • Support displays

  • Radio, or “hearing a respected voice” carries credibility in the message

  • Video is a “believable” and high-impact medium

  • Radio is ”real” and “real-time”

  • Centralised managed communications

  • Face-to-face message delivery can lead to inconsistent messaging (e.g. Store visits – no individual conveys the same message in exactly the same manner, twice)

  • Face-to-face training is labour intensive and involves high travel costs

  • Allows for more regular training (lower costs than visits)

  • The traditional classroom is an effective but inefficient training medium (slow, expensive, inaccurate)

  • Allows for more effective content distribution (emails and training documents are ignored due to information overload)

  • Training can be repeated regularly to be “fresh” in the mind of the receiver

  • Shorts bursts of important communications can be delivered without staff avoidance

  • A library of selected broadcasts can be put on dvd and distributed at a low cost for repeat viewing later (typically rules, regulations, laws that need to be adhered to and be “top-of-mind” to staff

  • Connects training events to e.g. product roll-outs

  • Employee readiness in changed environment

  • Centrally created and distributed content is faster and more efficient than face-to-face regional site visits

  • Subject matter experts can quickly and efficiently produce and distribute content


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Case study - Safeway Inc.
Case Studies - JC Penney

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