Training & Communications

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Communications

AirMedia provides live digital communications delivering an immediate message and ensuring content is not diluted through the traditional corporate communications channels. We provide a solution that incorporate standard as well as crisis communications platforms that reach your staff immediately.

With live digital radio and TV broadcasts the traditional communications chain is flattened because the message is immediate and nothing is lost via the communications chain. The dilution of a message’s content that traditionally travels through layers of management and staff is avoided by this direct channel of communication.

Live and pre-recorded programming can be broadcasted from AirMedia’s centrally located and managed studio and it can handle urgent and / or time sensitive executive communications. A selection for the following types of communications can be delivered through the AirMedia broadcasting network:

Executive talking to all personnel at all sites, at the same time.
Crisis communications
High-level strategy sharing
Year-end message
New direction such as new store type launches
Quarterly review and general motivational talks
Significant change in merchandising mix
General news typically communicated through a newsletter
Staff awards
Year-end messages
Brand awareness
Press releases
Product launches
New store openings
Sales conferences

Benefits

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Leverage current assets

Utilising existing TV / radio delivery network
All divisions can convey their message and share costs
Minimise new network capital costs
Reduced production and distribution costs of paper displays
Support displays

Consistent messaging

Radio, or “hearing a respected voice” carries credibility in the message
Video is a “believable” and high-impact medium
Radio is ”real” and “real-time”
Centralised managed communications
Face-to-face message delivery can lead to inconsistent messaging (e.g. Store visits – no individual conveys the same message in exactly the same manner, twice)

Reduced training costs

Face-to-face training is labour intensive and involves high travel costs
Allows for more regular training (lower costs than visits)
The traditional classroom is an effective but inefficient training medium (slow, expensive, inaccurate)
Allows for more effective content distribution (emails and training documents are ignored due to information overload)
Training can be repeated regularly to be “fresh” in the mind of the receiver
Shorts bursts of important communications can be delivered without staff avoidance
A library of selected broadcasts can be put on dvd and distributed at a low cost for repeat viewing later (typically rules, regulations, laws that need to be adhered to and be “top-of-mind” to staff

Speed to market

Connects training events to e.g. product roll-outs
Employee readiness in changed environment
Centrally created and distributed content is faster and more efficient than face-to-face regional site visits
Subject matter experts can quickly and efficiently produce and distribute content