Training & Communications


AirMedia provides a live digital training and communications service that can integrate directly into your existing digital radio & TV platform - leveraging the platform to communicate with both clients and staff thereby maximising return on investment.

Not only makes a company’s digital on-site or in-store TV / radio network learning possible, it makes the highest, most effective form of communication possible.

Organisation can mix an audio track with their training presentations, but most often the content is presented as text with limited graphics on television screens.

Live and or pre-recorded forms of presentation, be that training or corporate communications of an event all could not attend, is highly effective.

These broadcasts delivered to stores, training facilities, warehouses, administration and distribution centres have a positive effect with staff feeling part of an event and be seen as a company who cares.

The following types of communications can be delivered through the AirMedia broadcasting network:


  • Training of new staff / induction programme

  • POS (Point-of sales) and shop display training

  • Customer service training

  • SOP (Standard Operating Procedures)

  • Special promotions / sales related communications

  • Safety (OHASA training)

  • Company policies, procedures and processes

  • Product and merchandise training


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  • Utilising existing TV / radio delivery network

  • All divisions can convey their message and share costs

  • Minimise new network capital costs

  • Reduced production and distribution costs of paper displays

  • Support displays

  • Radio, or “hearing a respected voice” carries credibility in the message

  • Video is a “believable” and high-impact medium

  • Radio is ”real” and “real-time”

  • Centralised managed communications

  • Face-to-face message delivery can lead to inconsistent messaging (e.g. Store visits – no individual conveys the same message in exactly the same manner, twice)

  • Face-to-face training is labour intensive and involves high travel costs

  • Allows for more regular training (lower costs than visits)

  • The traditional classroom is an effective but inefficient training medium (slow, expensive, inaccurate)

  • Allows for more effective content distribution (emails and training documents are ignored due to information overload)

  • Training can be repeated regularly to be “fresh” in the mind of the receiver

  • Shorts bursts of important communications can be delivered without staff avoidance

  • A library of selected broadcasts can be put on dvd and distributed at a low cost for repeat viewing later (typically rules, regulations, laws that need to be adhered to and be “top-of-mind” to staff

  • Connects training events to e.g. product roll-outs

  • Employee readiness in changed environment

  • Centrally created and distributed content is faster and more efficient than face-to-face regional site visits

  • Subject matter experts can quickly and efficiently produce and distribute content


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Case study - Safeway Inc.
Case Studies - JC Penney

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