Training & Communications

Training

AirMedia provides a live digital training and communications service that can integrate directly into your existing digital radio & TV platform - leveraging the platform to communicate with both clients and staff thereby maximising return on investment.

Not only makes a company’s digital on-site or in-store TV / radio network learning possible, it makes the highest, most effective form of communication possible.

Organisation can mix an audio track with their training presentations, but most often the content is presented as text with limited graphics on television screens.

Live and or pre-recorded forms of presentation, be that training or corporate communications of an event all could not attend, is highly effective.

These broadcasts delivered to stores, training facilities, warehouses, administration and distribution centres have a positive effect with staff feeling part of an event and be seen as a company who cares.

The following types of communications can be delivered through the AirMedia broadcasting network:

HR TRAINING & SKILLS ENHANCEMENT OF STAFF ON TOPICS SUCH AS:

Training of new staff / induction programme
POS (Point-of sales) and shop display training
Customer service training
SOP (Standard Operating Procedures)
Special promotions / sales related communications
Safety (OHASA training)
Company policies, procedures and processes
Product and merchandise training

Benefits

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Leverage current assets

Utilising existing TV / radio delivery network
All divisions can convey their message and share costs
Minimise new network capital costs
Reduced production and distribution costs of paper displays
Support displays

Consistent messaging

Radio, or “hearing a respected voice” carries credibility in the message
Video is a “believable” and high-impact medium
Radio is ”real” and “real-time”
Centralised managed communications
Face-to-face message delivery can lead to inconsistent messaging (e.g. Store visits – no individual conveys the same message in exactly the same manner, twice)

Reduced training costs

Face-to-face training is labour intensive and involves high travel costs
Allows for more regular training (lower costs than visits)
The traditional classroom is an effective but inefficient training medium (slow, expensive, inaccurate)
Allows for more effective content distribution (emails and training documents are ignored due to information overload)
Training can be repeated regularly to be “fresh” in the mind of the receiver
Shorts bursts of important communications can be delivered without staff avoidance
A library of selected broadcasts can be put on dvd and distributed at a low cost for repeat viewing later (typically rules, regulations, laws that need to be adhered to and be “top-of-mind” to staff

Speed to market

Connects training events to e.g. product roll-outs
Employee readiness in changed environment
Centrally created and distributed content is faster and more efficient than face-to-face regional site visits
Subject matter experts can quickly and efficiently produce and distribute content